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Pinterest Pin Size: The Specs Page Has No Size On It

Pinterest's Pin specification page lists file types, safe zones and character limits, and no image dimension at all. What it does document is that Pinterest puts a colour layer over your image.

Social Magnum9 min readUpdated
A tall blank cream card pinned to a cork board with a brass push-pin, against a deep red wall, with a smaller card behind it

Pinterest’s own Pin specification page does not contain a single image dimension. Not 1000 × 1500, not 2:3, not anything.

What it contains instead is more useful and almost entirely unreported: a set of safe zones that swallow more than half the frame, and a note that Pinterest applies a colour layer on top of your image before anyone sees it.

What the Pin specs page actually lists

Under Image Pin specs, Pinterest gives four things, and a size is not one of them.

SpecPinterest's figure
File typesBMP, JPEG, PNG, TIFF, WEBP
Max file size20 MB on web; 1 GB recommended on Android and iOS
Safe zonesTop 270 px, Left 65 px, Right 195 px, Bottom 790 px
Character limitsTitle 100, text box 250, description 800
Read from Pinterest’s Review Pin specs page on 21 August 2026 (re-checked 22 August).

Key facts, read on 21 August 2026: Pinterest’s Review Pin specs page lists file types BMP, JPEG, PNG, TIFF and WEBP, a 20 MB maximum on web with 1 GB recommended on Android and iOS, safe zones of 270 px top, 65 px left, 195 px right and 790 px bottom, character limits of 100 for the title, 250 for the text box and 800 for the description, and no image dimension at all. The 1000 × 1500 (2:3) Pinterest image size everyone quotes is on Pinterest’s ad specs page, which warns that Pins taller than 2:3 might get cut off in feeds, and which caps in-app uploads at 32 MB where the Pin specs page recommends up to 1 GB.

The file-type list is broader than most platforms — TIFF and BMP are unusual to see accepted — and the mobile file ceiling of a gigabyte is enormous. But there is no dimension.

1000 × 1500 is the ad specification

The figure everybody quotes is real and it is Pinterest’s. It is on a different page.

Pinterest’s ad specs page recommends a 2:3 aspect ratio, or 1000 × 1500 pixels, and warns that Pins with an aspect ratio greater than 2:3 might get cut off in people’s feeds. That is the source of the number, and the warning attached to it is the genuinely useful half.

We hit the same pattern writing about Facebook post sizes, Facebook event covers and scheduling on X. Once you know to check the advertising docs, a lot of missing specifications turn up.

Pinterest tints your image

This is the most surprising thing on the page and we have not seen it in any guide to Pin sizes.

Pinterest states that it adds a faint colour layer to image Pins in the home feed that have white or black backgrounds, in order to distinguish them from the app background.

Your backgroundModeWhat Pinterest applies
White or near whiteLight modeBlack at 4% opacity
White or near whiteDark modeNo change
Black or near blackLight modeNo change
Black or near blackDark modeWhite at 10% opacity
Pinterest states this applies to all organic and paid image Pins, but not to videos.

The exemption for video is worth noting too: a video Pin is never tinted, so a white frame stays white. That is a real, if narrow, argument for video over a still on this platform.

The safe zone takes more than half the frame

Pinterest gives safe zones as four absolute pixel insets — top 270, left 65, right 195, bottom 790 — and they are strikingly lopsided.

The right inset is three times the left. The bottom inset is nearly three times the top. This is not a centred box; it is a region pushed up and to the left, presumably to clear the interface that sits over a Pin.

Pinterest does not name the frame those insets apply to on that page. The only pixel dimension it gives anywhere nearby is 1080 × 1920, in its recommendation for full-bleed video. If you apply them to that frame, the arithmetic is uncomfortable.

CalculationResult
Usable width1080 − 65 − 195820 px
Usable height1920 − 270 − 790860 px
Share of the frame820 × 860 of 1080 × 1920About 34%
Our arithmetic, using the 1080 × 1920 frame Pinterest recommends for full-bleed video.

A third of the frame, positioned off-centre. If that is the right reference frame, it means almost every Pin with text near the bottom is placing it where Pinterest has explicitly said not to.

We are hedging the frame deliberately, because Pinterest does not state it and we would rather show you the calculation than assert a conclusion. The direction of the finding is safe regardless: keep text well up from the bottom, and rather closer to the left than the right.

Your description is not shown

Pinterest allows 800 characters of description and then says something that changes what they are for entirely.

Descriptions do not appear when viewing the Pin in the home feed or the search feed. They are, Pinterest says, used by its algorithm to determine relevance for delivery.

That fits how Pinterest works generally. We argued in our guide to the best time to post on Pinterest that it behaves far more like a search engine than a feed, and a description that is invisible to people but read by the index is exactly what a search engine would do.

Video Pin specs

If you are making video rather than stills, Pinterest is more specific than it is about images.

  • Length: minimum 4 seconds, maximum 5 minutes. The floor is unusual — very short clips are rejected rather than simply looping.
  • Encoding: H.264 or H.265, in MP4 or M4V on web, with MOV also accepted on mobile.
  • Shape: 9:16 or 1080 × 1920 for full-bleed, with 1:2, 2:3, 3:4, 4:5 and 1:1 also listed as options.

Note that this is the one place Pinterest does give a pixel dimension — and it is for video, not for the image Pins most people are asking about.

The file types are unusually broad

Pinterest accepts BMP, JPEG, PNG, TIFF and WEBP, which is a wider list than any other platform in this series and includes two formats almost nobody offers.

TIFF is a print and archival format — large, lossless and genuinely useful if your Pin originates from a scanned or professionally produced image. BMP is a relic and there is no situation where it is the right choice, but it is accepted.

The practical point is the ceiling that goes with them. Twenty megabytes on the web is generous, and the mobile figure — Pinterest recommends up to a gigabyte — is extraordinary for a still image. You are not going to run into a limit here.

The three character limits

Pinterest publishes three separate text budgets and they do very different jobs, which is worth untangling since only one of them is read by a person in the feed.

FieldLimitWho reads it
Title100 charactersPeople, in the feed
Text box250 charactersPeople, on the Pin
Description800 charactersThe ranking system
Limits read from Pinterest's Pin specs page; the third column follows from its own note.

A hundred characters for a title is tight, and it is the field doing the persuading. Eight hundred for a description is generous, and it is the field doing the matching. Writing them the other way round — a vague title and a keyword-free description — is the most common way to waste both.

What to actually use

  • 1000 × 1500, 2:3. It comes from the ad specs but it is Pinterest’s own recommendation and the warning about exceeding 2:3 applies to organic Pins too.
  • Avoid a pure white or pure black background if the exact tone matters, since Pinterest will adjust it.
  • Keep text high and left-of-centre, well clear of the bottom.

Making a 2:3 image

A 2:3 portrait crop is taller than most photographs, so this usually means discarding width rather than height and deciding what stays in frame.

Our free image resizer does this in the browser, with no upload and no account. Set 1000 × 1500, choose the point the crop should hold onto, and export.

For every other platform, our guide to social media image sizes marks which figures are documented and which are only widely agreed.

The short version

  1. 1

    Pinterest's Pin specs page contains no image dimension at all

  2. 2

    1000 × 1500 at 2:3 comes from its advertising documentation

  3. 3

    Pinterest applies a 4% black layer to white-background image Pins in light mode

  4. 4

    The published safe zones are asymmetric and leave roughly a third of the frame

  5. 5

    Descriptions never appear in the home or search feed — they feed relevance only

Frequently asked

What size should a Pinterest pin be?

Pinterest recommends 1000 x 1500 pixels at a 2:3 ratio, though that figure appears in its advertising documentation rather than its Pin specs page, which gives file types, safe zones and character limits but no image dimension.

Does Pinterest change the colour of my pin?

Yes, in specific cases. Pinterest states it adds a faint colour layer to image Pins with white or black backgrounds — black at 4% opacity over white backgrounds in light mode, and white at 10% over black backgrounds in dark mode. Videos are exempt.

What is the Pinterest safe zone?

Pinterest publishes insets of 270 px from the top, 65 from the left, 195 from the right and 790 from the bottom. They are notably asymmetric, so keep text high in the frame and slightly left of centre rather than centred.

Do Pinterest descriptions show to users?

No. Pinterest states that descriptions do not appear when viewing a Pin in the home feed or search feed, and that they are used by its algorithm to determine relevance. Write them for the index rather than for a reader.

How long can a Pinterest video be?

Between 4 seconds and 5 minutes, encoded as H.264 or H.265. The four-second minimum is unusual — clips shorter than that are not accepted rather than being looped to fill the time.

Is a Pinterest Pin 9:16?

Only for full-bleed video, where Pinterest recommends 9:16 or 1080 x 1920 and lists 1:2, 2:3, 3:4, 4:5 and 1:1 as options. For image Pins Pinterest's ad specs recommend 2:3, or 1000 x 1500, and warn that taller Pins may be cut off in feeds.

Any size on this page, cropped properly.

Set 1000 x 1500, choose the point the frame keeps, and export. Runs in your browser, no upload and no account needed.