Social Magnum vs Sprout Social: $24 Flat or $199 Per Seat (2026)
Sprout Social starts at $948 per person per year and earns it at enterprise scale. Social Magnum covers the daily loop for $24 flat. Where each wins, priced from both vendors' pages the same day.
Sprout Social sits at the premium end of social media management for defensible reasons: the inbox, the care workflows, the reporting polish. The bill is defensible too, if you are the kind of company it is priced for — and that is the whole comparison. Sprout starts at $948 per person per year. Social Magnum starts at $0 and tops out at $119 a month for a ten-person team.
The pricing gap, plainly
| Sprout Social | Social Magnum | |
|---|---|---|
| Entry plan | Essentials: $79 /seat /mo billed annually ($99 monthly) · 5 profiles | Starter: $24 /mo flat · 10 accounts · 2 people |
| Mid plan | Standard: $199 /seat /mo · 5 profiles | Business: $59 /mo flat · 30 accounts · 6 people |
| Upper plans | Professional $299 and Advanced $399 /seat /mo · unlimited profiles | Agency: $119 /mo flat · 70 accounts · 10 people |
| Free plan | None; 30-day trial | $0: 2 accounts, 15 posts /mo, forever |
| Billing unit | Per seat, billed annually | Per plan, people included |
| Add-ons | Listening, advocacy and services priced through sales | None; every feature is in the plan price |
What a team pays in a year
| Team | Sprout Social | Social Magnum |
|---|---|---|
| 1 person | $948 /yr (Essentials, annual) | $288 /yr (Starter monthly) or $228 yearly |
| 2 people | $4,776 /yr (Standard) | $288 /yr, same Starter plan |
| 3 people | $7,164 /yr (Standard) | $708 /yr (Business) or $564 yearly |
| 6 people | $14,328 /yr (Standard) | $708 /yr, same Business plan |
The Sprout column uses its published per-seat rates multiplied out; nothing exotic is assumed, and the add-ons that make Sprout most valuable (listening, advocacy) would sit on top of these figures, priced through sales.
Feature by feature
| Social Magnum | Sprout Social | |
|---|---|---|
| Publishes to | Facebook, Instagram, Threads, TikTok, YouTube, Pinterest, Bluesky, Mastodon | The mainstream networks including X and LinkedIn; see Sprout’s site for its current list |
| X and LinkedIn publishing | No | Yes |
| Social listening | No | Yes, as a premium add-on |
| Employee advocacy | No | Yes, on Standard and up |
| Enterprise care (cases, CSAT) | No | Yes |
| Scheduling, calendar, bulk tools | Yes | Yes |
| Unified inbox | Yes, with comment and DM auto-replies | Yes, the class benchmark |
| Post approvals | All paid plans | Yes |
| AI captions and images | Included, unmetered, every paid plan | AI assist features by tier |
| AI agents (MCP) | 26 documented tools, OAuth | No |
| Free plan | Yes | No |
| Money-back guarantee | 14 days on paid plans | Per their terms; annual billing |
Where Sprout wins
- The inbox at enterprise scale. Case management, CSAT, team routing — when social is a support channel with SLAs, Sprout is the benchmark and we are not playing that game.
- Listening and advocacy. Real products with real budgets behind them, not checkboxes.
- X and LinkedIn. Sprout publishes to both; Social Magnum does not, and for B2B brands that can end the comparison by itself.
- Procurement-ready. SSO, governance, security reviews, named support — the paperwork enterprises require exists here.
Where Social Magnum wins
- The bill, by an order of magnitude. Flat plans with people included against per-seat rates: a six-person team pays roughly twenty times more on Sprout Standard.
- Profiles per dollar. 10 accounts at $24 against 5 profiles per seat at $79 to $199.
- Everything in the first tier. AI, approvals, inbox, CSV, RSS — no add-on conversations, no sales call to learn a price.
- A free plan and a money-back guarantee. The trying-it-out cost is zero; Sprout’s is a 30-day window before annual billing.
- Agent-native. Claude, ChatGPT or Codex connect over MCP with OAuth under approval gates; Sprout has no agent protocol.
Which one to pick
The short version
- 1
Social is a support channel with SLAs, or listening drives strategy: Sprout Social, and budget for it honestly.
- 2
X or LinkedIn at the core: Sprout; Social Magnum does not publish to either.
- 3
A team that schedules, replies and reports: Social Magnum does that whole loop for $24 to $119 flat.
- 4
Testing the waters: our free plan against their 30-day trial costs nothing to run side by side.
- 5
Agent workflows this year: Social Magnum's MCP server is documented in public; Sprout offers none.
More in this series: the best Sprout Social alternatives, Social Magnum vs Hootsuite and the best social media schedulers in 2026.