UTM Builder

It adds campaign labels to a website address. This tool creates the URL in your browser and lets you copy it into a post, email or ad. It does not shorten links, host redirects or collect click counts. Your destination analytics handles reporting.

This builder requires a website URL, campaign source, medium and name. Content, term, campaign ID and source platform are optional here. Add the optional fields your reporting needs. Google recommends consistent campaign tagging; the documentation linked below explains how these parameters map to Analytics.

Yes, wherever that channel accepts a clickable website link. Use a source label for the placement and a shared campaign name when comparing channels. For example, an Instagram bio link can use instagram / social while a newsletter uses newsletter / email. The builder cannot make a non-clickable caption into a clickable link.

All existing query parameters whose names begin with utm_ are removed, including duplicates and uppercase variants. The fields you enter become the new tags. Blank optional fields are omitted, so old optional tags are removed too. Other query parameters keep their order and encoding, and a page anchor stays at the end. Review the generated link before sharing.

Enter plain text. The builder encodes spaces, ampersands, plus signs, emoji and other characters so they remain inside the correct value. Do not paste pre-encoded tags: an entered percent sign is treated literally. Outer spaces are trimmed, but capitalization and internal spaces are retained. Use the same naming convention for every link in a campaign.

No. A tagged URL supplies labels; the destination needs an analytics installation that reads them. Consent choices, blockers, redirects and your analytics configuration can affect reporting. Test the final destination and confirm a visit reaches your reports. This tool does not connect to or inspect your analytics account.

The builder retains non-UTM query parameters such as gclid, but adding manual tags does not replace an advertising platform integration. When manual and auto-tagging are used together, Google Analytics normally uses auto-tagged values for traffic classification. Check Google's current guidance linked below before changing an existing paid campaign setup.

The builder works on your device. It does not save a campaign history, fetch the URL or send your entered link and tags to a server. Reset clears the form and result; refreshing also starts a new form. A copied link remains in your clipboard until you replace it. Anyone who receives the link can read its tags, so use campaign labels without personal information.

Use a complete HTTP or HTTPS address. The builder rejects embedded login credentials, spaces, backslashes, malformed percent escapes and URLs above 8,192 characters. Each campaign field allows up to 200 characters. It validates the URL format without visiting the site, so a generated link does not prove that the page exists.